Luis Palau Evangelistic Association

When the Luis Palau Evangelistic Association wanted to use the internet to promote their city festivals, they turned to Strategic Digital Outreach.

For three weeks in January 2007, this advertisement was displayed over 1.1 million times to people in the greater Tampa Bay area:

Luis Palau Google Ad 1

The cost to the Luis Palau organization? $141.67.* Where else can you find such a far-reaching advertising opportunity for your church or ministry at such an economical cost?

For three and a half weeks in the fall of 2006, the Luis Palau organization used text ads on Google to recruit volunteers for their Houston festival in October 2006. Through ads like this:

Luis Palau Google Ad 2

they were able to recruit over 100 volunteers. The cost? $125.30.*

One of our core competencies at Strategic Digital Outreach is the management of pay-per-click keyword campaigns on Google, Yahoo, and other search engines. We have years of experience managing pay-per-click campaigns for online retailers. In addition, we have spent countless hours compiling lists of keywords and phrases which are appropriate for campaigns targeted at believers in local areas or which Christians are likely to use in search queries. For example, our base list of words and phrases Christians are likely to use in search queries numbers nearly 1,600 words and phrases. Through combining those keywords and phrases with the names of cities and towns in a local area, the current keyword list we manage for the Luis Palau organization numbers nearly 34,000 words and phrases.

As a licensed minister, our principal is uniquely equipped to understand which words and phrases are appropriate for targeting both believers and unbelievers in a local area. As a full-time internet marketer, he is also qualified to write advertisements and prepare landing pages designed to persuade both believers and unbelievers to make an appropriate response.

If you are interested in hearing more about how Strategic Digital Outreach can help you further your mission in a local area through the use of pay-per-click keyword campaigns on major search engines, please feel free to contact us. We would be delighted to discuss how we can help you spread the gospel in your local area through the use of digital technology!

* Quoted costs do not include Strategic Digital Outreach fees.

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You may be interested in reading these articles which enumerate core principles of the strategy we advocate:

Effective Church Websites For Emerging Generations
Investigating the various ways in which a church's website can be targeted toward unbelievers in a church's local community.

A Strategy For Local Internet Outreach
How can the internet be used for evangelism and outreach while maintaining an environment of authentic Christian community?

Flawed Follow Up Or A Flawed Philosophy of Evangelism?
The ease with which we can “share the gospel” online can actually short-circuit the God-ordained process by which unbelievers are brought to faith.

Should We Include A Gospel Presentation On Our Websites?
Should conversion be our immediate goal in our internet evangelism efforts?

A Strategic Opportunity For The Church
A proposed strategy in which a church would use short video profiles of members of their congregation to entice unbelievers in their local area to consider the value of a local congregation’s ministry in their own lives.

2 John 12
Is there something incomplete about digital communication?

Thu, September 04, 2008 at 09:14 am
Frank : very happy to reconnect with an old friend on Facebook!

Tue, September 02, 2008 at 10:31 am
Frank : reading a great article from flyte.biz about how microblogging is the future of communications. http://ping.fm/IT0XL

Sat, August 30, 2008 at 06:54 am
Frank : looking forward to a weekend of watching my daughter play soccer.

Thu, August 28, 2008 at 03:32 pm
Frank : reviewing SEO recommendations from our partner.

Wed, August 27, 2008 at 09:53 pm
Frank : Going to try and do some work on that major website relaunch/redesign to which I've been referring.

When the Luis Palau Evangelistic Association wanted to use the internet to promote their city festivals, they turned to Strategic Digital Outreach. Read more ....

Quick Contact Info

T: 831.461.1183
F: 831.461.1184
AIM: strategicdigital
ICQ: strategicdigital
Yahoo: strategicdigital
MSN: strategicdigital@hotmail.com

Web Development
Designwise Studios
DirectSteps
RockBeatsPaper
SparrowStyle
Turtle Interactive

Content Management
Expression Engine

Web Hosting
DreamHost

Email Management
Constant Contact

We work with several different organizations in exploring ways in which digital means can be used to reach an increasingly digital world. Some of these organizations are more traditional clients. Some are friends. All are our partners in the gospel (1 Corinthians 3:9). Invariably, we learn as much from them as they do from us. Here is a sampling:

David & Linda Arzouni
Assemblies of God missionaries to West Africa, based in Mali (the land of Timbuktu).

Assemblies of God
The Northern California and Nevada District, based in Sacramento, California.

India Prayer Drive
A 21-day prayer drive through the nation of India.

IreneDias.com
Although the suffering they face is severe, this is not a story of despair, but of an incredible faith and even more of an incredible God who sustains His followers with lavish grace, extravagant kindness, and unrelenting love.

Luis Palau Evangelistic Association
Proclaiming the Lord's Good News to the millions of people who have yet to respond to the Gospel.

Sacred Ink
Joyfully declaring the gospel to the tattoo subculture.

Santa Cruz Bible Church
Their evangelism department focuses on marketplace ministries.

ShareFest Santa Cruz County
Churches in Santa Cruz County, California join together to become a bridge from the church to the community through work projects designed to bless the community.

TimeOut Conference
Enabling a deeper relationship with God and more effective relationships with people.

Wake Up! Santa Cruz
Presenting the claims of Christ to the business community in Santa Cruz, California.

These are projects which we have initiated (either individually or as members of a team) in our efforts to use digital means to spread the gospel:

MissionEquip
MissionEquip.com was established to provide resources to missionaries and short-term missions teams traveling worldwide.

ChristianCruz
ChristianCruz.com is a localized portal for believers living in Santa Cruz County, California.

Prodigal God
ProdigalGod.com, a work in progress, is designed to provide biblical instruction to the wider body of Christ through the use of video teaching segments and written articles.

Christian Screen Savers
ChristianScreenSavers.com offers a selection of high-quality, inexpensive Christian screen savers which reflect biblical themes. Proceeds from the sale of these screen savers are used to support the work of Strategic Digital Outreach.

Blogs I Read

Adventures Of A Web Evangelist
The Appian Way
BetaChurch.org
BlogMinistry
BlogRodent
Boyink Interactive
Carpe' Digital
Christian Web Trends
Church Beauty
Church Communications Pro
Church Marketing Sucks
ChurchTechToday
Church Website & Blog Ideas
digital.leadnet.org
Digital Ministry
The Digital Sanctuary
e-vangelism.com
Effective Church Web Sites
Effective Web Ministry Notes
Equip Blog
Evotional
GodBit
Goodmanson
Gospelcon
Heal Your Church Website
If Jesus Had A Website
Leave It Behind
MicroExplosion
Outside The Box Ministry
Sacred Digital
So You Want A Church Website?
The Ultimate Issue
Web Evangelism Issues

Luis Palau Evangelistic Association

Blogs I Read

More Blogs & Sites